About 2018-05-23T17:51:14+00:00


Copycat is an Intellectual Property Advisory & Consultancy firm

Copycat by Isabelle Leroux is proposing a brand new service for the SME & big Companies in the UAE. With COPYCAT, no need to hire a full time Intellectual Property  Lawyer anymore. Copycat offers tailor-made legal services depending on your needs.

Copycat expertise includes:

  • Intellectual Property rights protection and defense strategies, in the UAE, GCC or Worldwide
  • Licensing including know-how, trade secrets and R&D,
  • Trademark and Domain name clearances,
  • IP Due Diligence/Audit,
  • IP rights financial evaluation and tax issues,
  • Copyright
  • Comparative advertising, labelling

Dubai is one of the most important places for IP in the region and in the world as the country has become so attractive for brands, franchises and recently Innovation. The emirates are willing to be one of the most innovative countries in the world and IP is the key element of this strategy. WHY? Because foreign companies who decide to settle in the UAE in the field of Innovation have to protect their leading position in such competitive market. And to do so, they soon realize that what they need is advice in IP law, but usually cannot afford the regular rather expensive lawyer rates per hour.

Companies mistakenly think that UAE law is governed by the “English/common law” system and most of the legal consultants have a Common Law background. But what they seem to ignore is that the laws protecting Innovation, Trademark, Copyright, Design, Trade Secret, Know How and Patents are based on the civil law system and are based on french law principles. So locally, there is an obvious lack of expertise in the field. Luckily, these are areas that are all covered by Isabelle who has been an IP law expert for years in France, Europe and now UAE.

On a company visit basis and together with the client, Isabelle estimates the duration of the service given the size of your project. She can avail herself for days, months or in some cases, for over a year. She audits the company’s IP portfolio and recommends the best Strategy to protect your IP rights: Trademarks, Design, Copyrights, Patents, Know How, trade secret, labelling, franchise, Innovation… Her work guarantees the best quality and flexibility for the best prices in total impartiality and with the highest work ethics.


ISABELLE LEROUXIP Brand & Innovation Strategist

With more than 27 years of experience in civil law, coordinating international Intellectual Property litigation and prosecution worldwide, Isabelle Leroux has been an IP lawyer, for both contentious and non-contentious matters, for 25 years.

Isabelle has now been living in Dubai for almost 5 years years, and the integration in the UAE was facilitated by the fact that UAE IP law is almost strictly identical to French IP law, and court proceedings are very similar in both countries.

After more than 3 years spent in Dentons & Co in Dubai, Isabelle has decided to open COPYCAT, her own Intellectual Property Advisory & Consultancy firm, considering several factors.


  • Best woman lawyer in tradermark in Europe – 2017

  • « HALL OF FAME » 2018 by Legal 500

  • Council member of the European Community Trademark Association (ECTA)
  • Member of BPG ( GCC and Dubai)< Member of French Business Council Dubai UAE
  • Member of International Trademark Association (INTA)
  • Member of the Pharmaceutical Trademark Group (PTMG)
  • Member of the Association for International Arbitration (AIA)
  • Member of the Asociación Interamericana de la Propiedad Intellectual (ASIPI)
  • Member of the french Trademark Practionners Association (APRAM) former Council member and Chairman of the “Internet / trademark” committee
  • World Intellectual Property Organization (WIPO) Panelist for more than 15 years for Domain Names disputes


The “innovative” Isabelle Leroux has an outstanding reputation in soft IP… Leading figure Isabelle Leroux receives high praise from impressed interviewees.

Chambers and Partners

Isabelle who combines hard work and sound knowledge.

Legal 500

She is a standout performer in suits involving everything from unfair competition to IP issues arising from domain names, as well as e-commerce disputes… The “spectacular” Isabelle Leroux – A major asset.

The World Trademark Review

Isabelle is ranked by “Best lawyers” and ‘”IP Stars” for more than 15 years